Influencer marketing has become a fundamental strategy for brands looking to connect with their audience in an authentic and effective way. By collaborating with influential people on social media, brands can access a highly targeted audience and generate greater trust in their products or services. Thanks to the special relationship that influencers have built with their followers, their recommendations are perceived as more credible and persuasive. Additionally, influencer marketing allows for precise measurement of results, making it easier to optimize campaigns and ensuring a higher return on investment.